Who is Brian Suthoff?
Brian Suthoff is an entrepreneur, investor and active community member living in Easton, New Hampshire and Boston, Massachusetts. Brian serves as a Selectman for the Town of Easton and mentors early-stage founders through Venture Lane Studio and Northeastern University's McCarthy(s) Venture Mentoring Network. Brian co-founded Localytics in 2009, founded Hub Beverage in 2016, and founded Tally Street in 2019.
What does Brian Suthoff do now?
Brian's time goes to three things.
The first is his local community. Brian was elected to the Select Board for the Town of Easton in 2025. He uses his technical background to modernize Easton's IT infrastructure, move the town to electronic records management, and deploy AI in small-town government.
The second is other people's companies: investing modest amounts, advising founders, and being useful where the experience transfers. Brian also works with startups through his membership in Post-Exit Founders and Techstars, and mentoring via Venture Lane Studio and Northeastern University in Boston.
The third is Truverto, a project to help small and medium-sized businesses make smarter credit decisions by turning accounts receivable and ERP data into real-time credit intelligence, allowing teams to sell faster with less business credit risk.
Outside of professional work, Brian uses AI to build wealth management tools and spends much of his time hiking, skiing and traveling.
What did Brian Suthoff build before?
Brian started his career in telecom and data networking as the internet was privatizing. Brian led the financing effort at Sprint in the company's successful efforts to connect the first international networks to the National Science Foundation Network (NSFNET) infrastructure in the early 1990s. Brian's experience moved on to building routing equipment, B2B software and internet advertising at both large enterprises and start-ups.
Brian co-founded his first company, Localytics, in 2009. At Localytics, Brian built the business development, product management and marketing functions, then led strategic partnerships and alliances as Chief Strategy Officer. Localytics gave mobile app publishers the tools to acquire, engage and keep users. Upland Software acquired Localytics in 2020.
As a type of career break, Brian founded Hub Beverage in 2016, the first liquor distributor in Massachusetts to focus only on craft spirits. In three years Hub Beverage brought more than 40 products from 14 distilleries to over 200 customers. The distribution business was sold in 2019 and Hub Beverage continues as a project to promote classic cocktails and craft distillers.
Brian founded Tally Street in 2019 to give accountants and small businesses the customer analytics that large enterprises had long taken for granted. Tally Street plugged into accounting systems and turned sales and payment transactions into insight about which customers were growing, slipping or becoming a risk. Rightworks acquired Tally Street in 2021, and Brian stayed on as VP and General Manager of Software Products until 2023.
Outside work
Brian discovered a passion for travel after spending a year in Japan after university. That passion has led to trips to every corner of the world, where time is spent seeing sights but also slowing down to enjoy very local experiences and food. Living in northern New Hampshire provides the easy ability to pursue long-time passions such as hiking and skiing, along with newer interests.
Where does the family history fit in?
Ahead of one of the last family reunions with his grandparents' generation, Brian started a project to build a complete family tree: back to his ancestors' arrival in Missouri between 1837 and 1844, and before that to their farm in Westphalia, Germany. That work lives on its own page, with sources and a family chart of almost 600 people.
Last updated September 25, 2026